
As for lyrics, Stock believes they should be "studiedly simple, not simple". Rotem aims for the subjects that most appeal to pop consumers: "Love, excitement, nostalgia, sexuality. But the hook has to be familiar without being cliched." He mentions Umbrella, Rihanna's hit. "It's about love: 'You can stand under my umbrella.'"
Even the experts have flops, though. Rotem refuses to discuss his Cheetah Girls song (straight in at No 122), while Stock remembers a disastrous hook-up with the metal band Judas Priest on a (sadly unreleased) version of Diana Ross's You Are Everything. "It was like working with Spinal Tap", he sniggers. "You are everything – KERRANG!".
Still, the hit-makers do seem to have the last laugh. Stock spent "years defending" I Should Be So Lucky... [read the full article]
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